Polle de Maagt is an independent digital / social media consultant, committed to convincing companies to be 'more about acts and conversations and less about ads'. Polle truly believes that companies have a lot of unused potential, which they can leverage by connecting with their customers. Over the past few years, he has brought his motto 'it isn't about remarkable talks, but about remarkable acts' to life at marketing research agency InSites Consulting (Ghent, Rotterdam and London), where he worked as a freelance social media consultant, a strategic planner and a creative technologist, and at advertising agency Boondoggle (Leuven and Amsterdam). Big-name market leaders, such as KLM, Rabobank, Nike, ING, Randstad, Philips and Danone, are just a few of the countless companies for whom he developed brand strategies and digital campaigns that put consumers at the heart. Polle is a recognized social media and conversations expert and a popular keynote speaker at various European conferences and events.